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Health and Nutrition

Introduction

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"For more than 20 years, Mars Australia has explored and supported nutrition research, understanding and communications via leading research institutions and professional associations. Mars Associates have been unwavering in their willingness to tackle issues, encourage debate and seek new explanations, an approach that has benefited everyone involved in nutrition science."
Jennie Brand-Miller,
Professor of Human Nutrition,
School of Molecular Bioscience
Boden Institute of Obesity, Nutrition and Exercise and Eating Disorders University of Sydney

With sales of more than $30 billion in 2010, Mars is one of the world's leading providers of food for people and pets. As such, we have a responsibility to help our consumers and the pets they love lead healthy lives.

We are committed to making sure the products we offer, and the ingredients they contain, can fit into a balanced diet - whether whole grain rice from UNCLE BEN'S® or a delicious Mars chocolate bar. We are also committed to marketing and selling our products in a responsible way.

We realise that the relationships between diet, nutrition, personal health and public health are complex. That is why we are investing in a variety of partnerships with governments, industry bodies, nongovernmental organisations and others to boost understanding of these relationships and ensure Mars plays a positive role. This work is essential, as health conditions such as obesity, high blood pressure, heart disease and diabetes have complex causes, and finding lasting solutions will require concerted efforts by many parties.

Understanding the science behind nutrition is one important aspect of our approach. We examine the available evidence and invest in research to find opportunities to improve the nutritional value of our products. Each of our business segments focuses on three areas: information, renovation and innovation.

Information

We are improving product information and labeling, to help our consumers make informed choices in their diet. We provide clear information about the nutritional value of our products using Guideline Daily Amount (GDA) labeling on most of our confectionery products. Our Marketing Code states that we do not target children under 12 years of age when advertising our food, chocolate or confectionery products anywhere in the world1.

We also provide multiple sources of information on healthy lifestyles and actions that consumers can take to improve their overall well-being.

Renovation

We are renovating our products to provide healthier options. For example, we've removed 97 percent of trans fats from our chocolate products globally and are committed to reducing salt in our global Mars Food portfolio without sacrificing great taste.

Innovation

We are also creating innovative new products with a greater focus on health and nutrition. For example, Mars Food has developed whole grain white rice that provides similar nutritional value to whole grain brown rice, and which is more palatable to people who prefer white rice.

We are also partnering with top scientific institutions to research the potential nutritional benefits of cocoa flavanols and the impacts of chewing gum on oral health. Our investment in mapping the canine genome is leading to breakthrough research in dog nutrition. We provide a wide range of pet foods to meet the nutritional needs of different pets and health conditions.

Key Targets

We are committed to improving health and nutrition through information, renovation and innovation. We have many targets within specific markets, and our global targets are:

  • Not to buy advertising time or space if more than a quarter of the audience is likely to be under 12 years of age; nor will we advertise on websites aimed at those under 12
  • To implement Guideline Daily Amount (GDA) nutrition labeling on the majority of our chocolate and confectionery globally by year-end 2011 and will continue to roll out GDA across our entire food portfolio
  • Not to ship any Mars chocolate products that exceed 250 calories per portion by the end of 2013
  • To reduce sodium levels in all Mars Food products globally by 25 percent by 2015, from a 2007 baseline. We are doing this by participating in government initiatives and agreeing to voluntary reduction commitments in different regions.

1 Following acquisition by Mars, Wrigley adopted the Mars Marketing Code. Wrigley's implementation of the code was completed across geographies in 2010, with the exceptions of China, which will fully implement by the end of 2012, and India, which will fully implement by the end of 2013.

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